Communication and Tech: Tips & Tidbits

Different Social Platforms Require Different Messages

Does your small business have several social accounts? Are you utilizing a service to cross post the same message to every platform at the same time? I hope the answer is no. Don't get me wrong - I LOVE Buffer!... Continue Reading →

Who’s vs. Whose

I've said it before, and I'll say it forever...the English language is confusing, contradictory, and full of exceptions to the rules. Let's look at two words - who's and whose. We often think of the apostrophe as indicating ownership (this... Continue Reading →

6 Tips to Enhance Your LinkedIn Profile

LinkedIn is the social network to be on for business purposes. Looking for a job? LinkedIn. Looking to network with professionals in your industry and area? LinkedIn. Looking to hire? LinkedIn. You get the picture. Just like your resume, though, it's... Continue Reading →

Snapchat Basics

For many (millennials especially), Snapchat is the go-to app for messaging and photo sending. When you first get started with it, though, it can be a bit tricky to navigate. In the screenshot above, you can see a picture in... Continue Reading →

Basic Sentence Structure

The English language is confusing - to say the least. Sentence structure is tough, and many people struggle to write a complete sentence. In English, we have four main types of sentences: simple, compound, complex, and compound-complex. The Simple Sentence... Continue Reading →

Instagram to Facebook

Does your business post photos on Facebook? Are you on Instagram? Did you know Facebook now owns Instagram? Why does that matter? It matters because Facebook uses an algorithm (much like Google does to rank search results) to rank posts... Continue Reading →

Social is More Than Sales

When I talk to small business owners about their social media presence (or more often, their lack thereof), I often am told they don't need to be on social because they're already busy enough. They simply don't need more customers. While that's... Continue Reading →

Content is King

In this age of digital content, how we say what we want to say is increasingly important. Our potential customers are reading about us on our websites and social platforms AND in our print materials! It's important, then, that our... Continue Reading →

Social Media is About Community

"Social media is not about the exploitation of technology but service to community." ~Simon Mainwaring

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