Communication and Tech: Tips & Tidbits


Social Marketing

The 80/20 Rule for Social Media

The idea of the 80/20 rule gets thrown around a lot. At its core, the 80/20 rule is the Pareto principle: 80 percent of the effects come from 20 percent of the causes. More recently, though, the term has been... Continue Reading →


Best Times to Post on Social Media

As a social marketer, I'm always asked when companies should be posting on social media. Unfortunately, I don't think a right answer to that question exists. It depends on so many things! The first step is to know your audience.... Continue Reading →

Social Marketing is NOT About Sales

I hear it from business owners all the time: "We don't need to use social media; we're busy enough." While that's a great problem to have, it's not at all what social marketing is about. If you think being on... Continue Reading →

Using Hashtags Effectively

If you spend much time on social media, you know hashtags are used a lot. You also know they can be a crucial part of your social marketing. They make your own content more easily discoverable, and they allow you... Continue Reading →

Different Social Platforms Require Different Messages

Does your small business have several social accounts? Are you utilizing a service to cross post the same message to every platform at the same time? I hope the answer is no. Don't get me wrong - I LOVE Buffer!... Continue Reading →

6 Tips to Enhance Your LinkedIn Profile

LinkedIn is the social network to be on for business purposes. Looking for a job? LinkedIn. Looking to network with professionals in your industry and area? LinkedIn. Looking to hire? LinkedIn. You get the picture. Just like your resume, though, it's... Continue Reading →

Snapchat Basics

For many (millennials especially), Snapchat is the go-to app for messaging and photo sending. When you first get started with it, though, it can be a bit tricky to navigate. In the screenshot above, you can see a picture in... Continue Reading →

Instagram to Facebook

Does your business post photos on Facebook? Are you on Instagram? Did you know Facebook now owns Instagram? Why does that matter? It matters because Facebook uses an algorithm (much like Google does to rank search results) to rank posts... Continue Reading →

Social is More Than Sales

When I talk to small business owners about their social media presence (or more often, their lack thereof), I often am told they don't need to be on social because they're already busy enough. They simply don't need more customers. While that's... Continue Reading →

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