As a social marketer, I’m always asked when companies should be posting on social media. Unfortunately, I don’t think a right answer to that question exists. It depends on so many things! The first step is to know your audience. Are they folks working Monday through Friday, 9 to 5? If so, they probably don’t get a ton of time for social media until later in the evening. Maybe your audience is stay-at-home parents. They will probably be freest during nap time and after bed time. So many variables come into play that knowing your audience and their individual internet habits is absolutely step 1.

Once you know them, though, it’s also important to consider some of the more common trends. Several studies have been conducted to determine when people are online, what they’re looking at, and what interests them on a given day and time. Trust me–Google it. I’ve spent countless hours reading about it, and this is what I’ve discovered is best by day of the week and by platform, topic (if applicable), and time:

Sunday

  • Pinterest: food and DIYs, 9 p.m.
  • LinkedIn: none
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: late evenings

Monday

  • Pinterest: fitness and wellness, 9 p.m.
  • LinkedIn: none
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: late evenings

Tuesday

  • Pinterest: tech and gadgets, 9 p.m.
  • LinkedIn: 5-6 p.m., 7-8 a.m., lunch hour
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: early afternoon

Wednesday

  • Pinterest: quotes, 9 p.m.
  • LinkedIn: 5-6 p.m., 7-8 a.m., lunch hour
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: mid- to late-morning

Thursday

  • Pinterest: fashion, 9 p.m.
  • LinkedIn: 5-6 p.m., 7-8 a.m., lunch hour
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: mid- to late-morning

Friday

  • Pinterest: casual and humor (gifs are popular), 9 p.m.
  • LinkedIn: none
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: early- to mid-morning

Saturday

  • Pinterest: travel, 9 p.m.
  • LinkedIn: none
  • Instagram: 8-9 a.m., after 5 p.m., videos at 9 p.m.
  • Facebook: 3 p.m. for clicks, 1 p.m. for shares (be sure to also incorporate your actual Facebook insights)
  • Twitter: 12 p.m., 5-6 p.m., 3 p.m.
  • Blogs: early- to mid-morning

Overall, determining the best days and times to post can be trial and error. What works great for one business might be way off for another. As I said earlier, the most important step is knowing your audience, their habits, and their preferences!

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