Communication and Tech: Tips & Tidbits

Block Style in Microsoft Word

In business writing, block style is the preferred format for all documents including letters, memos, reports, articles, and more. Unfortunately, though, the default settings in Microsoft Word for "normal" are NOT correct for block style. Many folks don't realize this... Continue Reading →


The 80/20 Rule for Social Media

The idea of the 80/20 rule gets thrown around a lot. At its core, the 80/20 rule is the Pareto principle: 80 percent of the effects come from 20 percent of the causes. More recently, though, the term has been... Continue Reading →

Get Rid of “That”

  We all know what the word "that" means, right? It identifies a specific person or thing. It's an essential word in the English language, but it's also a word that gets grossly overused. In my college writing class, we... Continue Reading →

Best Times to Post on Social Media

As a social marketer, I'm always asked when companies should be posting on social media. Unfortunately, I don't think a right answer to that question exists. It depends on so many things! The first step is to know your audience.... Continue Reading →

Why Proofreading Matters

As an avid writer and self-proclaimed grammar nerd, I'm admittedly critical of others' writing. Even the smallest errors jump out at me and interrupt my reading, if only for a second. Writing is hard, and English (especially American English) is... Continue Reading →

Social Marketing is NOT About Sales

I hear it from business owners all the time: "We don't need to use social media; we're busy enough." While that's a great problem to have, it's not at all what social marketing is about. If you think being on... Continue Reading →

4 Tips to a Better Resume

So you're applying for jobs, and you pull out the resume you threw together a few years ago. You take a few minutes to add your current job and update your address, and you send it off. It looks good,... Continue Reading →

Join ibotta for Cash Back on Daily Purchases

Last week, I joined ibotta. Have you heard of it? It's one of those cash-back apps that gets you some green just for shopping! You can get cash back on your groceries, Target and Walmart trips, Best Buy purchases, and... Continue Reading →

Using Hashtags Effectively

If you spend much time on social media, you know hashtags are used a lot. You also know they can be a crucial part of your social marketing. They make your own content more easily discoverable, and they allow you... Continue Reading →

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