Communication and Tech: Tips & Tidbits

Best Times to Post on Social Media

As a social marketer, I'm always asked when companies should be posting on social media. Unfortunately, I don't think a right answer to that question exists. It depends on so many things! The first step is to know your audience.... Continue Reading →

Why Proofreading Matters

As an avid writer and self-proclaimed grammar nerd, I'm admittedly critical of others' writing. Even the smallest errors jump out at me and interrupt my reading, if only for a second. Writing is hard, and English (especially American English) is... Continue Reading →

Social Marketing is NOT About Sales

I hear it from business owners all the time: "We don't need to use social media; we're busy enough." While that's a great problem to have, it's not at all what social marketing is about. If you think being on... Continue Reading →

4 Tips to a Better Resume

So you're applying for jobs, and you pull out the resume you threw together a few years ago. You take a few minutes to add your current job and update your address, and you send it off. It looks good,... Continue Reading →

Join ibotta for Cash Back on Daily Purchases

Last week, I joined ibotta. Have you heard of it? It's one of those cash-back apps that gets you some green just for shopping! You can get cash back on your groceries, Target and Walmart trips, Best Buy purchases, and... Continue Reading →

Using Hashtags Effectively

If you spend much time on social media, you know hashtags are used a lot. You also know they can be a crucial part of your social marketing. They make your own content more easily discoverable, and they allow you... Continue Reading →

Pesky Pronouns

The English language is confusing and contradictory. Pronouns are no exception. Pronouns are those words that take the place of a noun - I, he, it, they, etc. What gets confusing is when to use which one. Many of us... Continue Reading →

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